Keyword research software and how it can help you
Web CEO offers you an excellent Free SEO Toolkit with an in-built keyword research software. Our Keyword Tool will spy the competitors' pages to find out what keywords or phrases they use to gain top positions; it also can use our proprietary keyword database of real searches to get valuable suggestions. At this point, you will see how competitive each search term is, and how often it is used by the searchers. Our keyword research software will also calculate the so-called KEI (keyword effectiveness index) from these two figures, so that you can quickly sort the keywords by this parameter and see which terms have the best demand-to-competition ratio!
But your research only begins with these simple numbers. The next step will be to research your top 10 competitors for each keyword, and see where the competition is weakest. For instance, if the keyword "digital camera" or similar takes you to compete with monsters like eBay and Amazon and the like, you will probably want to switch to another one where the competitors are more vulnerable in terms of search engine optimization.
At this step, Web CEO keyword research tool gives you the following possibilities:
- a window into the real-time search results of each search engine for the given term;
- the possibility to switch from one keyword to another and fetch the corresponding search results - with a single mouse click;
- real-time calculation of Google PageRank inserted above each competitor (regardless of the search engine you investigate right now) so you can quickly see the PRs of the top-10 sites.
That said, a keyword research tool like Web CEO already gives you the competitive edge: not only you can spy your competitors and top sites for keywords they're using - you can find and research your own terms and predict how well this or that one will work for your site.
But the real fun begins in the 4th tab of Web CEO Keyword Tool. Web CEO will research each keyword's competition as thoroughly as you'd probably never expect from software. When it comes to SEO (Search Engine Optimization), the keyword competition becomes a complex measure of the leaders' strength that consists of their link popularity, Google PageRank and Search Volume, Alexa Traffic Rank, overall number of pages that have included that key phrase in their TITLE tags, prices that the leaders pay to stay in the top of the paid search results etc., etc. Web CEO will quickly return all this data to you in one convenient table, allowing you to reshuffle keywords according to any parameter, finally discovering those special "money terms".
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