Traffic is the lifeblood of every online enterprise.
Any veteran internet marketer will tell you this. But
such is doubly true if you’re enrolled with the
AdSense program. The s.uccess or failure of your
campaign will greatly depend on how many visitors
you’ll be able to lead to your web pages.
Without visitors, you won’t have any clicks. It’s as
simple as that.
Traffic is like the fuel to a car, the car being your
online business built around AdSense. You need to
supply fuel to the engine to make it run. It is that
vital. It is that essential.
There are many ways by which you can generate traffic
for your website. Here are 8 of them.
1. On page SEO. Search engine optimization refers to
the tactics employed to make your web pages friendlier
to the search engine spiders. With good SEO practices,
you will be in a better position to place high in
search engine results. On page SEO refers to the
tactics you can employ on your web pages themselves.
This is focused on the selection and usage of the
right keywords.
2. Off page SEO. Off page SEO, on the other hand,
refers to techniques you can employ outside of your
web pages, after they have gone live. This practice is
generally concerned with increasing your l.ink
popularity. With a high link popularity comes a high
page rank. And with a high page rank comes a better
chance of landing on the first page of relevant search
engine results.
3. Article marketing. Submitting articles to as many
article directories as possible is considered by many
as the premiere internet marketing strategy. With
every article you will submit, you are allowed to
include a resource box. This resource box should
introduce yourself as the author and should include a
link to your website. Articles are picked up by many
websites and even print publications, making you reach
a wider audience fast. Not only that, it will also
work wonders for your link popularity.
4. Forum marketing. Joining online communities
relevant to the subject of your website is also a
great way to get traffic. With your account, you are
allowed a signature box where you can include your
website’s URL. This signature box will appear in every
post you will make.
5. Blog and ping. Maintaining a blog and updating it
regularly is a great way to add some direct and
indirect traffic to your main website. Blogs have
their own communities, and because they are excellent
and simplified content management systems by
themselves, they place highly in search engine
results. Having your URL appear on the entries will
give a boost to your link popularity as well as your
page rank. Ping after every entry you publish to have
faster results. Simply use the free tool over at
www.pingomatic.com .
6. Blog and tag. Pinging isn’t the only way to
maximize your blogging strategy. Nowadays, user-drive
categorization systems are the norm. Head over at
www.technorati.com and categorize your blog under the
appropriate “tag.”
7. Press releases. Writing a press release and
submitting the same to the many press wires online,
such as www.prweb.com , is another excellent strategy
to use. Submit a press release announcing the
publication of your website or any other campaigns you
may initiate and you’d be able to garner traffic from
both the World Wide Web and the real world!
8. Offline marketing. The strategy that is least
resorted to, but one of the most efficient, is offline
marketing. You can advertise your website in
newspapers, magazines, bumper stickers, t-shirts and
the like. This will increase awareness for your
website and result in a lot of visitors gracing your
web pages.
Monday, June 9, 2008
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