Advertising your services or products on the Internet is
both extremely effective and extremely competitive. There
are several ways to go about attracting traffic to your
website; Pay-Per-Click is one of the options you can choose
from, along with developing an SEO, or search engine
optimization campaign. Both pay-per-click and SEO are
targeted to get your website placed as close to the top of
search engine results as possible. One of the differences
is that it takes minutes to set up a pay-per-click campaign
versus months for a good SEO campaign.
Pay-Per-Click is a simple type of paid advertising that
most search engines, including some of the largest ones,
now offer. It requires a bid for a "per-click" basis, which
translates to your company paying the bid amount every time
the search engine directs a visitor to your site. There is
the added bonus that when a per-click site sends your
website traffic, your site often appears in the results of
other prevalent search engines.
As with all marketing campaigns, there are advantages and
disadvantages. If you understand the process and monitor
your pay-per-click campaign frequently, it can be very
effective. One of the greatest advantages is that you never
have to tweak your web pages to change your position in
search engine results, as you must do in a typical SEO
campaign. What you do have to do in a pay-per-click
campaign is pay a fee.
Another advantage is the simplicity of the pay-per-click
process. You just bid and you're up and running. It doesn't
demand any specific technical knowledge, though the more
you know about search engines and keywords, the easier -
and more effective - the process will be.
The downside is that pay-per-click is essentially a bidding
war. A higher bid than yours will lower your position on
search engine results. This means that you will have to
raise your bid to regain your position - which can
obviously become quite expensive, especially if you are
bidding on a popular keyword.
In order to determine if pay-per-click is a cost effective
form of marketing for your business, you must do some
computing to figure out how much each visitor to your site
is worth. You can compute this value by dividing the profit
you make on your website over a given period of time by the
total number of visitors for that same time period. For
example, if your site made $5,000 in profits and there were
2,5000 hits, each visitor would be theoretically worth 50
cents. The basic formula is profits divided by visitors.
The figure of 50 cents per visitor is the point at which
your business breaks even. The idea, of course, is to show
a profit, not to merely cover your costs. Therefore, you
are aiming at a figure less than 50 cents per click.
Be aware that the most popular keywords often cost
considerably more than 50 cents a click. The only way
around this is to bid less for these phrases or you will be
paying too much for each individual hit.
The key (pun intended) to success is to learn everything
you can about search engine keyword research. The good news
is there isn't a limit to the amount of keywords you can
add to your bid because additional keywords do not add
additional cost. This translates into a lot less hassle for
you because there is no need to optimize your site to index
a particular set of keywords.
Obviously, some keywords are much more effective than
others are, but they will not cost you anything except time
to set-up your account in your pay-per-click bid. Of the
popular search engines that offer pay-per-click, one called
Overture provides an online tool that will give you the
data on how often particular keywords are entered into
their search engine. They also offer suggestions for
keywords after you enter a description of your site.
In pay-per-click, this written description is crucial. You
must understand that the object of your description is not
to generally attract visitors, but to be as specific as
possible so that only those visitors who are likely to buy
your service or product go to your site. You must use
expert marketing copy to guarantee that your description is
both precise and enticing to attract the most ideal
candidates to your site. This description is your most
powerful tool to insure that your bid is profitable.
Another essential element of pay-per-click advertising is
that you constantly monitor your bid. It is very important
that you bear in mind that the results of the top search
engines providing pay-per-click advertising, which are
Overture and Adwords Select, usually appear on other
popular search engines. Because of this, the competition
for top ranking is intense, and very often you will find
that the bidding price balloons too high for pay-per-click
to yield a profit.
If this happens, it is advisable to withdraw your bid on
that particular keyword and try another one. Remember: when
you pay too much per click to make a profit, you are in
essence losing the bidding war.
Since losing is not acceptable, you must have a plan in
place to closely track the effectiveness of your keyword.
It is advisable to monitor your keywords on at least a
monthly basis.
Not only is careful monitoring important, but the analysis
of visitor behavior can produce invaluable knowledge about
consumer motivation, habits, and trends. Expert monitoring
and consumer analysis is essential to your overall business
needs, and will also insure that your pay-per-click
campaign is a success.
Friday, November 21, 2008
Introduction to Autoresponders
If you've reached the point of exhaustion trying to keep up
with answering the mountain of emails that threatens to
bury you alive every single day, you're ready to learn
about autoresponders.
The bad news is that people expect prompt replies to their
email inquiries. However, unless you can figure out how to
work continual twenty-four hour shifts, or hire enough
people to constantly monitor incoming emails (while they're
eating up your revenue), you have a problem. The good news
is an autoresponder is an inexpensive - or even free -
method of quickly responding to emails. What these programs
do is automatically respond to incoming emails as soon as
they are received.
Emails are essential to your business for many different
reasons. Most importantly, these invisible email voices
give you their feedback about your website - for free!
However, if you spend all your working hours answering
these emails, how are you supposed to run your business?
The answer is simple: use autoresponders. Autoresponders
are programs that automatically respond to your emails
without you so much as having to click on your mouse.
There are a number of good reasons why you need an
autoresponder besides just answering your email. For
example, autoresponders can be used if you need a way to
send information about your services or products, price
lists, or if there are repeated questions asked across
large numbers of emails. Maybe you want to offer your site
visitors a special bonus of some kind, such as advice or
relevant articles. All of this can be handled by an
autoresponder. Additionally, you can advertise your
business and then build stable relationships with your
customers by using autoresponders.
Autoresponder programs vary from software that runs with
your email program to a specialized script that runs on
your web hosting company's server. This kind of script may
use a web page form or simply operate with your email
account. This kind of script is programmed to send out a
standardized message whenever an email is received. The
message is sent to a particular script or email address.
Some autoresponders can do more than simply send out
standardized messages. They can send out an unlimited
number of follow-up messages sent at predetermined interval
of time. For example, you can set your autoresponder to
send out a new message every day for as long a period as
you desire.
There are numerous companies who offer autoresponders free
of charge. Your website hosting company often provides
autoresponders as a free service. If this is not the case
with your web hosting company, there are numerous companies
who offer this service for a small fee, or free of charge,
providing you attach an advertisement for their company to
your emails.
To personalize your autoresponder messages, you can attach
a signature. Signatures in this case are much like business
cards. You can include your name, company, all your contact
numbers and addresses, and a brief message.
It's a good idea to attach a signature to every email that
is sent out. This works as a repeated reminder of your
business identity every time a customer sees it. The more
they look at your signature, the more likely your company
will spring to mind when your particular service or product
is needed.
You can create a standardized signature that every employee
in your business uses, or you can go wild, and let every
staff member create their own personal signature. Of
course, like everything in life, there are some rules and
guidelines to creating a personal signature.
Keep the length of your signature between four to six lines
of text, with no more than 70 characters in a single line.
Make sure that your email program does not cut off your
text! The content should include your name, your company
name, your email address, fax number, and any other contact
details, such as 800 numbers. Lastly, always include a
short personal message about your company. It should be a
subtle sell of your services or your products, and possibly
your company's reliability and longevity.
Another specialized use of autoresponders is to create
courses that you can then offer your site visitors for
free. You must choose a topic in which you are an expert
and that precisely targets your potential customers.
Once you have carefully chosen your subject, divide it into
a number of different sub-topics. Then offer your site
visitor a free 10 or 15 day course, each day offering a
different sub-topic. The first topic should always be a
welcome message to your site visitor and an explanation
about what is to follow. Your explanation should be
enticing, getting the point across that you are offering
free, quality information that your target audience will
find of great value.
With every lesson, include the number of the lesson, the
topic title, information about your company and its
services or products. At the end, include a few blurbs
about the next lesson to entice the subscriber to continue
on.
Make sure each topic is packed with essential and valuable
information, and leaves the visitor lusting to know more.
Otherwise, you may lose them in the very beginning.
Of course, you have to write up your course before you can
offer it. Once you have done this, and gone over the
material carefully, employing a professional writer or
editor if necessary, you must transfer your text to your
autoresponder.
There are a number of free autoresponders you can use. Try
http:/www.getresponse.com, or http://www.fastfacts.net. Or
go onto Google and you will find a long list of free
autoresponder companies. Then sign-up for your chosen
autoresponder. Once you do, you will receive instructions
as to how to set it up and transfer your text.
Email is an excellent marketing tool; it is inexpensive and
it is fast. Use it to advertise your business by choosing
your email address carefully. Your website should contain
different email addresses for different contact requests.
For example, use info@yourdomain.com for information
requests, or sales@yourdomain.com for questions about
sales. It's a good idea to set up one for the owner, such
as president@yourdomain.com. This presents your company in
a personal, approachable light and insures that direct
contact is provided.
Autoresponders are an effective and powerful marketing
tool, allowing you to make contact with thousands of
potential customers. This is an invaluable asset
considering how many potential customers you usually have
contact with before you make an actual sale. Essentially,
an autoresponser allows you to automate part of your
marketing campaign.
with answering the mountain of emails that threatens to
bury you alive every single day, you're ready to learn
about autoresponders.
The bad news is that people expect prompt replies to their
email inquiries. However, unless you can figure out how to
work continual twenty-four hour shifts, or hire enough
people to constantly monitor incoming emails (while they're
eating up your revenue), you have a problem. The good news
is an autoresponder is an inexpensive - or even free -
method of quickly responding to emails. What these programs
do is automatically respond to incoming emails as soon as
they are received.
Emails are essential to your business for many different
reasons. Most importantly, these invisible email voices
give you their feedback about your website - for free!
However, if you spend all your working hours answering
these emails, how are you supposed to run your business?
The answer is simple: use autoresponders. Autoresponders
are programs that automatically respond to your emails
without you so much as having to click on your mouse.
There are a number of good reasons why you need an
autoresponder besides just answering your email. For
example, autoresponders can be used if you need a way to
send information about your services or products, price
lists, or if there are repeated questions asked across
large numbers of emails. Maybe you want to offer your site
visitors a special bonus of some kind, such as advice or
relevant articles. All of this can be handled by an
autoresponder. Additionally, you can advertise your
business and then build stable relationships with your
customers by using autoresponders.
Autoresponder programs vary from software that runs with
your email program to a specialized script that runs on
your web hosting company's server. This kind of script may
use a web page form or simply operate with your email
account. This kind of script is programmed to send out a
standardized message whenever an email is received. The
message is sent to a particular script or email address.
Some autoresponders can do more than simply send out
standardized messages. They can send out an unlimited
number of follow-up messages sent at predetermined interval
of time. For example, you can set your autoresponder to
send out a new message every day for as long a period as
you desire.
There are numerous companies who offer autoresponders free
of charge. Your website hosting company often provides
autoresponders as a free service. If this is not the case
with your web hosting company, there are numerous companies
who offer this service for a small fee, or free of charge,
providing you attach an advertisement for their company to
your emails.
To personalize your autoresponder messages, you can attach
a signature. Signatures in this case are much like business
cards. You can include your name, company, all your contact
numbers and addresses, and a brief message.
It's a good idea to attach a signature to every email that
is sent out. This works as a repeated reminder of your
business identity every time a customer sees it. The more
they look at your signature, the more likely your company
will spring to mind when your particular service or product
is needed.
You can create a standardized signature that every employee
in your business uses, or you can go wild, and let every
staff member create their own personal signature. Of
course, like everything in life, there are some rules and
guidelines to creating a personal signature.
Keep the length of your signature between four to six lines
of text, with no more than 70 characters in a single line.
Make sure that your email program does not cut off your
text! The content should include your name, your company
name, your email address, fax number, and any other contact
details, such as 800 numbers. Lastly, always include a
short personal message about your company. It should be a
subtle sell of your services or your products, and possibly
your company's reliability and longevity.
Another specialized use of autoresponders is to create
courses that you can then offer your site visitors for
free. You must choose a topic in which you are an expert
and that precisely targets your potential customers.
Once you have carefully chosen your subject, divide it into
a number of different sub-topics. Then offer your site
visitor a free 10 or 15 day course, each day offering a
different sub-topic. The first topic should always be a
welcome message to your site visitor and an explanation
about what is to follow. Your explanation should be
enticing, getting the point across that you are offering
free, quality information that your target audience will
find of great value.
With every lesson, include the number of the lesson, the
topic title, information about your company and its
services or products. At the end, include a few blurbs
about the next lesson to entice the subscriber to continue
on.
Make sure each topic is packed with essential and valuable
information, and leaves the visitor lusting to know more.
Otherwise, you may lose them in the very beginning.
Of course, you have to write up your course before you can
offer it. Once you have done this, and gone over the
material carefully, employing a professional writer or
editor if necessary, you must transfer your text to your
autoresponder.
There are a number of free autoresponders you can use. Try
http:/www.getresponse.com, or http://www.fastfacts.net. Or
go onto Google and you will find a long list of free
autoresponder companies. Then sign-up for your chosen
autoresponder. Once you do, you will receive instructions
as to how to set it up and transfer your text.
Email is an excellent marketing tool; it is inexpensive and
it is fast. Use it to advertise your business by choosing
your email address carefully. Your website should contain
different email addresses for different contact requests.
For example, use info@yourdomain.com for information
requests, or sales@yourdomain.com for questions about
sales. It's a good idea to set up one for the owner, such
as president@yourdomain.com. This presents your company in
a personal, approachable light and insures that direct
contact is provided.
Autoresponders are an effective and powerful marketing
tool, allowing you to make contact with thousands of
potential customers. This is an invaluable asset
considering how many potential customers you usually have
contact with before you make an actual sale. Essentially,
an autoresponser allows you to automate part of your
marketing campaign.
Ebooks are Promotional Powerhouses
Ebooks are part of the new frontier of cyberspace.
They are an entirely new medium for sharing marketing
information, ideas, techniques, and expert knowledge.
Each day the number of people accessing the Internet
grows, causing the exposure of your ebook to increase
incrementally. It's obvious why electronic
self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to
forever banish the printed word to the dustbin of
history. Books in print have their own special
qualities and merits, and the world would be
diminished by their disappearance.
Having said that, let's look at what makes ebooks so
important and so unique. Ebooks have certain abilities
and qualities that other mediums do not possess.
For example, ebooks are fairly easy to produce, and
their production cost is inexpensive. Just think about
it: you don't need a publisher, an agent, a printing
press, offset film, ink, paper, or even a distributor.
You just need a great concept, the ability to write it
or to hire a writer, and the right software.
Additionally, ebooks are easily and rapidly
distributed online. They are also easily updated; they
do not require a second print run. All you need is to
go into your original creation and modify the text or
graphics. Because of this flexibility, ebooks can
change and grow as fast as you can type.
Ebooks are also immediately obtainable. You don't have
to go to a bookstore or search through endless titles
at an online bookstore. All you have to do is download
it from a website, and presto! It's on your computer,
ready to be read.
Ebooks are interactive. This is one of the most unique
and specific qualities that ebooks offer. You can add
surveys that need to be filled out, order forms for
customers to purchase your products or goods, sound
and video that draw your reader into the virtual world
of your ebook, even direct links to relevant sites
that will expand your ebook outward. The potential is
virtually limitless.
Ebooks have a particular kind of permanence that other
mediums do not possess. Television shows and radio
shows air once, and then may rerun a few times. Ebooks
remain on your computer for as long as your choose,
and they can be read and reread whenever you choose
to. They can even be printed out and stored on the
shelves of your traditional home library.
Another wonderful quality is that ebooks have no
barriers in terms of publishing. You don't need to go
through the endless process of submitting your
manuscript over and over again, and then once you land
an agent, having the agent submit your manuscript over
and over again. Nor do you have to shell out thousands
of dollars for printing a self-published book. All
ebooks require is a writer and appropriate software.
Figure out your market, write your book, post it on
your website, and with the right business savvy, your
audience will come to you.
Finally, you have creative control over your ebook.
You don?t have to compromise with an editor or the
publishing trends of the time. You don't have to
haggle with a designer or wait for copyedited galleys
to arrive by snail mail. You are in complete control
of the design and the text.
How to Use ebooks for Marketing and Promotion
There are innumerable ways to use ebooks to promote
your business and drive quality traffic to your
website. Once posted on your site, you can turn them
into a daily course, which brings your customer back
to read the next chapter. You can use them as a free
gift for making a purchase or for filling out a
survey. Put your ebook on a disc, and you will have an
innovative brochure. Blow your competition away by
inserting the disc into your sales packages.
The most effective marketing products are those that
are unique. Copyright your ebook, and immediately, you
have a powerful tool that you, and you alone, can
offer to the public. People will have to visit your
site to acquire your ebook, which increases the flow
of quality traffic and the potential of sales and
affiliate contacts.
Make sure that you keep your ebook current. Update it
frequently as the market and trends change. Add new
advice and techniques to show your prospects how your
goods or services can enrich their lives. By
constantly keeping abreast of new trends and
techniques, you can continue to see profits from your
ebook for years after your original creation.
Another phenomenal advantage of ebooks is that you can
test their marketing potential without putting out
hardly any cash at all. You can even produce an ebook
one copy at a time, each time you receive an order,
eliminating the need for storage and inventory. By
this method, you can gauge the saleablity of your
ebook, and make adjustments as necessary until the
orders start pouring in. Ebooks allow you to learn
about your market and customer habits and motivation
over a period of time, without risking your precious
financial resources. They also provide you with an
invaluable way to gather marketing information, which
you can use in many different facets of your business.
Use your ebook to discover what the specific goals and
problems are in your specific industry. Then figure
out how to solve these problems, and publish an ebook
with this invaluable information. This will increase
the value of your business, upgrade your reputation,
and get you known as an expert in your field.
You can extend the value of single ebook by breaking
the book down into chapters for a serial course, into
special reports available on your website, or into
audio or visual tapes. Ebooks can be broken down into
several different promotional materials by excepting
some of the articles and using them to promote your
product. You can include a catalog in your ebook to
promote all the products or services you sell. You can
include a thank-you note for reading your book and an
invitation to download a trial version of your
product. Or you can include a form for your audience
to contact you for further information or with
questions, thereby building your business
relationships and your mailing list.
Using ebooks in this manner helps to cut the cost of
individually producing separate promotional materials.
You can use a single ebook to entice new prospects and
to sell new products to your current customers.
No other medium has this kind of flexibility and
ability for expansion. Think of your ebook like a
spider spinning a beautiful and intricate web. Now go
and create that web, and see how many customers and
prospects you can catch!
They are an entirely new medium for sharing marketing
information, ideas, techniques, and expert knowledge.
Each day the number of people accessing the Internet
grows, causing the exposure of your ebook to increase
incrementally. It's obvious why electronic
self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to
forever banish the printed word to the dustbin of
history. Books in print have their own special
qualities and merits, and the world would be
diminished by their disappearance.
Having said that, let's look at what makes ebooks so
important and so unique. Ebooks have certain abilities
and qualities that other mediums do not possess.
For example, ebooks are fairly easy to produce, and
their production cost is inexpensive. Just think about
it: you don't need a publisher, an agent, a printing
press, offset film, ink, paper, or even a distributor.
You just need a great concept, the ability to write it
or to hire a writer, and the right software.
Additionally, ebooks are easily and rapidly
distributed online. They are also easily updated; they
do not require a second print run. All you need is to
go into your original creation and modify the text or
graphics. Because of this flexibility, ebooks can
change and grow as fast as you can type.
Ebooks are also immediately obtainable. You don't have
to go to a bookstore or search through endless titles
at an online bookstore. All you have to do is download
it from a website, and presto! It's on your computer,
ready to be read.
Ebooks are interactive. This is one of the most unique
and specific qualities that ebooks offer. You can add
surveys that need to be filled out, order forms for
customers to purchase your products or goods, sound
and video that draw your reader into the virtual world
of your ebook, even direct links to relevant sites
that will expand your ebook outward. The potential is
virtually limitless.
Ebooks have a particular kind of permanence that other
mediums do not possess. Television shows and radio
shows air once, and then may rerun a few times. Ebooks
remain on your computer for as long as your choose,
and they can be read and reread whenever you choose
to. They can even be printed out and stored on the
shelves of your traditional home library.
Another wonderful quality is that ebooks have no
barriers in terms of publishing. You don't need to go
through the endless process of submitting your
manuscript over and over again, and then once you land
an agent, having the agent submit your manuscript over
and over again. Nor do you have to shell out thousands
of dollars for printing a self-published book. All
ebooks require is a writer and appropriate software.
Figure out your market, write your book, post it on
your website, and with the right business savvy, your
audience will come to you.
Finally, you have creative control over your ebook.
You don?t have to compromise with an editor or the
publishing trends of the time. You don't have to
haggle with a designer or wait for copyedited galleys
to arrive by snail mail. You are in complete control
of the design and the text.
How to Use ebooks for Marketing and Promotion
There are innumerable ways to use ebooks to promote
your business and drive quality traffic to your
website. Once posted on your site, you can turn them
into a daily course, which brings your customer back
to read the next chapter. You can use them as a free
gift for making a purchase or for filling out a
survey. Put your ebook on a disc, and you will have an
innovative brochure. Blow your competition away by
inserting the disc into your sales packages.
The most effective marketing products are those that
are unique. Copyright your ebook, and immediately, you
have a powerful tool that you, and you alone, can
offer to the public. People will have to visit your
site to acquire your ebook, which increases the flow
of quality traffic and the potential of sales and
affiliate contacts.
Make sure that you keep your ebook current. Update it
frequently as the market and trends change. Add new
advice and techniques to show your prospects how your
goods or services can enrich their lives. By
constantly keeping abreast of new trends and
techniques, you can continue to see profits from your
ebook for years after your original creation.
Another phenomenal advantage of ebooks is that you can
test their marketing potential without putting out
hardly any cash at all. You can even produce an ebook
one copy at a time, each time you receive an order,
eliminating the need for storage and inventory. By
this method, you can gauge the saleablity of your
ebook, and make adjustments as necessary until the
orders start pouring in. Ebooks allow you to learn
about your market and customer habits and motivation
over a period of time, without risking your precious
financial resources. They also provide you with an
invaluable way to gather marketing information, which
you can use in many different facets of your business.
Use your ebook to discover what the specific goals and
problems are in your specific industry. Then figure
out how to solve these problems, and publish an ebook
with this invaluable information. This will increase
the value of your business, upgrade your reputation,
and get you known as an expert in your field.
You can extend the value of single ebook by breaking
the book down into chapters for a serial course, into
special reports available on your website, or into
audio or visual tapes. Ebooks can be broken down into
several different promotional materials by excepting
some of the articles and using them to promote your
product. You can include a catalog in your ebook to
promote all the products or services you sell. You can
include a thank-you note for reading your book and an
invitation to download a trial version of your
product. Or you can include a form for your audience
to contact you for further information or with
questions, thereby building your business
relationships and your mailing list.
Using ebooks in this manner helps to cut the cost of
individually producing separate promotional materials.
You can use a single ebook to entice new prospects and
to sell new products to your current customers.
No other medium has this kind of flexibility and
ability for expansion. Think of your ebook like a
spider spinning a beautiful and intricate web. Now go
and create that web, and see how many customers and
prospects you can catch!
Thursday, August 7, 2008
How to Setup Your Own Firesale For Quick Cash Generation - Step-By-Step
People generally take this measure of selling their possessions so cheap is because they face a threat of impending bankruptcy, and can thus make do with any small amount of money that they can obtain by selling their goods.
A firesale is necessarily distinguished if it incorporates the following features:
• Time Limited: A sale will be called a firesale only if it is bound by a time span, that is, for a short period of time, say, a week. A firesale cannot go on indefinitely.
• Low Prices: Since the purpose of this sale is to get quick money and get rid of the goods quickly, these sales offer a discount which actually becomes an incentive for people to come and have a look and pick up something they like, for a discount.
• Strong Purpose: Only if a sale is arranged with some end in mind, will it be categorized a firesale. For example, if you want to fund your children’s education, or if you want to add to your wedding budget, you could arrange for such a sale and get some extra cash.
A firesale necessarily passes through two important phases or cycles. There is no rule that this must happen, but this is generally the case:
• First Phase: This is when the sellers do not become very rigid about the prices they have in mind at which to sell their wares. This is primarily because they want to attract more and more people so that over the next few days they get a solid customer base. At this stage, therefore, the prices are rather flexible, and at times the sellers are even willing to go lower than their estimated price just to get people to buy more.
• Second Phase: Here is where the prices go up. Though they are still discounted, they are not throwaway prices. By this I mean that the prices actually get rigid because the sellers are now looking at a particular time frame of solid sales where they can make up for the losses they suffered earlier. So if you know how to time your visit to the sale, you can profit a great deal.
The concept of an online firesale is fast catching on these days. In case you still have not figured out what that is, then it is simple a firesale where the dealing happens online.
You provide your product description and the price you are looking at achieving for it, and people who view that description can respond via the online forums and get in touch with you. Here again timing plays an important part.
Here are a few things you need to keep in mind while trying to arrange for an online firesale for your wares:
• Product awareness: You need to find out how widely the details about your sale or your products are known. By means of advertisement you can reach out to a number of people. You will also have to ascertain whether the people inquiring about your product are actually interested or are they just wasting your time
• Pricing: The pricing if done cleverly can actually lead to a lot of gains. It is a clever marketing technique. A seller always tries to keep his prices low so that his products become popular and the demand for his products increases. Having gone on like this for a while, he increases a price in order to cash in on those people who would still buy the product even if the price has been increased a little. This is because the product is still being offered at a discount, slightly lower. After this the seller again lowers his price to get more new customer and the cycle repeats itself.
Therefore, one does not need to be a rocket scientist to profit from a firesale, just mere use of the common sense and the observation of the behavioral pattern of the people who are always on the lookout for such sales to happen are needed.
A firesale is necessarily distinguished if it incorporates the following features:
• Time Limited: A sale will be called a firesale only if it is bound by a time span, that is, for a short period of time, say, a week. A firesale cannot go on indefinitely.
• Low Prices: Since the purpose of this sale is to get quick money and get rid of the goods quickly, these sales offer a discount which actually becomes an incentive for people to come and have a look and pick up something they like, for a discount.
• Strong Purpose: Only if a sale is arranged with some end in mind, will it be categorized a firesale. For example, if you want to fund your children’s education, or if you want to add to your wedding budget, you could arrange for such a sale and get some extra cash.
A firesale necessarily passes through two important phases or cycles. There is no rule that this must happen, but this is generally the case:
• First Phase: This is when the sellers do not become very rigid about the prices they have in mind at which to sell their wares. This is primarily because they want to attract more and more people so that over the next few days they get a solid customer base. At this stage, therefore, the prices are rather flexible, and at times the sellers are even willing to go lower than their estimated price just to get people to buy more.
• Second Phase: Here is where the prices go up. Though they are still discounted, they are not throwaway prices. By this I mean that the prices actually get rigid because the sellers are now looking at a particular time frame of solid sales where they can make up for the losses they suffered earlier. So if you know how to time your visit to the sale, you can profit a great deal.
The concept of an online firesale is fast catching on these days. In case you still have not figured out what that is, then it is simple a firesale where the dealing happens online.
You provide your product description and the price you are looking at achieving for it, and people who view that description can respond via the online forums and get in touch with you. Here again timing plays an important part.
Here are a few things you need to keep in mind while trying to arrange for an online firesale for your wares:
• Product awareness: You need to find out how widely the details about your sale or your products are known. By means of advertisement you can reach out to a number of people. You will also have to ascertain whether the people inquiring about your product are actually interested or are they just wasting your time
• Pricing: The pricing if done cleverly can actually lead to a lot of gains. It is a clever marketing technique. A seller always tries to keep his prices low so that his products become popular and the demand for his products increases. Having gone on like this for a while, he increases a price in order to cash in on those people who would still buy the product even if the price has been increased a little. This is because the product is still being offered at a discount, slightly lower. After this the seller again lowers his price to get more new customer and the cycle repeats itself.
Therefore, one does not need to be a rocket scientist to profit from a firesale, just mere use of the common sense and the observation of the behavioral pattern of the people who are always on the lookout for such sales to happen are needed.
Monday, August 4, 2008
5 Ways To Improve Your Adsense Earnings
If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.
The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.
Here are some 5 proven ways on how best to improve your Adsense earnings.
1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.
2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.
3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.
4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.
5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.
Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.
Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.
If others have done it, there is nothing wrong trying it out for yourself.
The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.
Here are some 5 proven ways on how best to improve your Adsense earnings.
1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.
2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.
3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.
4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.
5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.
Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.
Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.
If others have done it, there is nothing wrong trying it out for yourself.
3 Reasons Why Adsense Is Essential For Content Sites
To know why Adsense is essential for your content sites is to know first how this works.
The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.
The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.
The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.
The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.
The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.
With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.
The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.
Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.
There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.
The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.
The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.
The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.
The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.
The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.
With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.
The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.
Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.
There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.
Wednesday, July 30, 2008
How to Setup Your Own Firesale For Quick Cash Generation - Step-By-Step
The term ‘firesale’ originated because those households that were damaged due to fire tried to sell off their wares which were also damaged at highly discounted prices to get some value out of something that was already lost. But now, over time, this term has been come to use for any sale of goods that is at discounted prices.
People generally take this measure of selling their possessions so cheap is because they face a threat of impending bankruptcy, and can thus make do with any small amount of money that they can obtain by selling their goods.
A firesale is necessarily distinguished if it incorporates the following features:
• Time Limited: A sale will be called a firesale only if it is bound by a time span, that is, for a short period of time, say, a week. A firesale cannot go on indefinitely.
• Low Prices: Since the purpose of this sale is to get quick money and get rid of the goods quickly, these sales offer a discount which actually becomes an incentive for people to come and have a look and pick up something they like, for a discount.
• Strong Purpose: Only if a sale is arranged with some end in mind, will it be categorized a firesale. For example, if you want to fund your children’s education, or if you want to add to your wedding budget, you could arrange for such a sale and get some extra cash.
A firesale necessarily passes through two important phases or cycles. There is no rule that this must happen, but this is generally the case:
• First Phase: This is when the sellers do not become very rigid about the prices they have in mind at which to sell their wares. This is primarily because they want to attract more and more people so that over the next few days they get a solid customer base. At this stage, therefore, the prices are rather flexible, and at times the sellers are even willing to go lower than their estimated price just to get people to buy more.
• Second Phase: Here is where the prices go up. Though they are still discounted, they are not throwaway prices. By this I mean that the prices actually get rigid because the sellers are now looking at a particular time frame of solid sales where they can make up for the losses they suffered earlier. So if you know how to time your visit to the sale, you can profit a great deal.
The concept of an online firesale is fast catching on these days. In case you still have not figured out what that is, then it is simple a firesale where the dealing happens online.
You provide your product description and the price you are looking at achieving for it, and people who view that description can respond via the online forums and get in touch with you. Here again timing plays an important part.
Here are a few things you need to keep in mind while trying to arrange for an online firesale for your wares:
• Product awareness: You need to find out how widely the details about your sale or your products are known. By means of advertisement you can reach out to a number of people. You will also have to ascertain whether the people inquiring about your product are actually interested or are they just wasting your time
• Pricing: The pricing if done cleverly can actually lead to a lot of gains. It is a clever marketing technique. A seller always tries to keep his prices low so that his products become popular and the demand for his products increases. Having gone on like this for a while, he increases a price in order to cash in on those people who would still buy the product even if the price has been increased a little. This is because the product is still being offered at a discount, slightly lower. After this the seller again lowers his price to get more new customer and the cycle repeats itself.
Therefore, one does not need to be a rocket scientist to profit from a firesale, just mere use of the common sense and the observation of the behavioral pattern of the people who are always on the lookout for such sales to happen are needed
People generally take this measure of selling their possessions so cheap is because they face a threat of impending bankruptcy, and can thus make do with any small amount of money that they can obtain by selling their goods.
A firesale is necessarily distinguished if it incorporates the following features:
• Time Limited: A sale will be called a firesale only if it is bound by a time span, that is, for a short period of time, say, a week. A firesale cannot go on indefinitely.
• Low Prices: Since the purpose of this sale is to get quick money and get rid of the goods quickly, these sales offer a discount which actually becomes an incentive for people to come and have a look and pick up something they like, for a discount.
• Strong Purpose: Only if a sale is arranged with some end in mind, will it be categorized a firesale. For example, if you want to fund your children’s education, or if you want to add to your wedding budget, you could arrange for such a sale and get some extra cash.
A firesale necessarily passes through two important phases or cycles. There is no rule that this must happen, but this is generally the case:
• First Phase: This is when the sellers do not become very rigid about the prices they have in mind at which to sell their wares. This is primarily because they want to attract more and more people so that over the next few days they get a solid customer base. At this stage, therefore, the prices are rather flexible, and at times the sellers are even willing to go lower than their estimated price just to get people to buy more.
• Second Phase: Here is where the prices go up. Though they are still discounted, they are not throwaway prices. By this I mean that the prices actually get rigid because the sellers are now looking at a particular time frame of solid sales where they can make up for the losses they suffered earlier. So if you know how to time your visit to the sale, you can profit a great deal.
The concept of an online firesale is fast catching on these days. In case you still have not figured out what that is, then it is simple a firesale where the dealing happens online.
You provide your product description and the price you are looking at achieving for it, and people who view that description can respond via the online forums and get in touch with you. Here again timing plays an important part.
Here are a few things you need to keep in mind while trying to arrange for an online firesale for your wares:
• Product awareness: You need to find out how widely the details about your sale or your products are known. By means of advertisement you can reach out to a number of people. You will also have to ascertain whether the people inquiring about your product are actually interested or are they just wasting your time
• Pricing: The pricing if done cleverly can actually lead to a lot of gains. It is a clever marketing technique. A seller always tries to keep his prices low so that his products become popular and the demand for his products increases. Having gone on like this for a while, he increases a price in order to cash in on those people who would still buy the product even if the price has been increased a little. This is because the product is still being offered at a discount, slightly lower. After this the seller again lowers his price to get more new customer and the cycle repeats itself.
Therefore, one does not need to be a rocket scientist to profit from a firesale, just mere use of the common sense and the observation of the behavioral pattern of the people who are always on the lookout for such sales to happen are needed
Monday, June 9, 2008
Ways To Build Page Impressions
Traffic is the lifeblood of every online enterprise.
Any veteran internet marketer will tell you this. But
such is doubly true if you’re enrolled with the
AdSense program. The s.uccess or failure of your
campaign will greatly depend on how many visitors
you’ll be able to lead to your web pages.
Without visitors, you won’t have any clicks. It’s as
simple as that.
Traffic is like the fuel to a car, the car being your
online business built around AdSense. You need to
supply fuel to the engine to make it run. It is that
vital. It is that essential.
There are many ways by which you can generate traffic
for your website. Here are 8 of them.
1. On page SEO. Search engine optimization refers to
the tactics employed to make your web pages friendlier
to the search engine spiders. With good SEO practices,
you will be in a better position to place high in
search engine results. On page SEO refers to the
tactics you can employ on your web pages themselves.
This is focused on the selection and usage of the
right keywords.
2. Off page SEO. Off page SEO, on the other hand,
refers to techniques you can employ outside of your
web pages, after they have gone live. This practice is
generally concerned with increasing your l.ink
popularity. With a high link popularity comes a high
page rank. And with a high page rank comes a better
chance of landing on the first page of relevant search
engine results.
3. Article marketing. Submitting articles to as many
article directories as possible is considered by many
as the premiere internet marketing strategy. With
every article you will submit, you are allowed to
include a resource box. This resource box should
introduce yourself as the author and should include a
link to your website. Articles are picked up by many
websites and even print publications, making you reach
a wider audience fast. Not only that, it will also
work wonders for your link popularity.
4. Forum marketing. Joining online communities
relevant to the subject of your website is also a
great way to get traffic. With your account, you are
allowed a signature box where you can include your
website’s URL. This signature box will appear in every
post you will make.
5. Blog and ping. Maintaining a blog and updating it
regularly is a great way to add some direct and
indirect traffic to your main website. Blogs have
their own communities, and because they are excellent
and simplified content management systems by
themselves, they place highly in search engine
results. Having your URL appear on the entries will
give a boost to your link popularity as well as your
page rank. Ping after every entry you publish to have
faster results. Simply use the free tool over at
www.pingomatic.com .
6. Blog and tag. Pinging isn’t the only way to
maximize your blogging strategy. Nowadays, user-drive
categorization systems are the norm. Head over at
www.technorati.com and categorize your blog under the
appropriate “tag.”
7. Press releases. Writing a press release and
submitting the same to the many press wires online,
such as www.prweb.com , is another excellent strategy
to use. Submit a press release announcing the
publication of your website or any other campaigns you
may initiate and you’d be able to garner traffic from
both the World Wide Web and the real world!
8. Offline marketing. The strategy that is least
resorted to, but one of the most efficient, is offline
marketing. You can advertise your website in
newspapers, magazines, bumper stickers, t-shirts and
the like. This will increase awareness for your
website and result in a lot of visitors gracing your
web pages.
Any veteran internet marketer will tell you this. But
such is doubly true if you’re enrolled with the
AdSense program. The s.uccess or failure of your
campaign will greatly depend on how many visitors
you’ll be able to lead to your web pages.
Without visitors, you won’t have any clicks. It’s as
simple as that.
Traffic is like the fuel to a car, the car being your
online business built around AdSense. You need to
supply fuel to the engine to make it run. It is that
vital. It is that essential.
There are many ways by which you can generate traffic
for your website. Here are 8 of them.
1. On page SEO. Search engine optimization refers to
the tactics employed to make your web pages friendlier
to the search engine spiders. With good SEO practices,
you will be in a better position to place high in
search engine results. On page SEO refers to the
tactics you can employ on your web pages themselves.
This is focused on the selection and usage of the
right keywords.
2. Off page SEO. Off page SEO, on the other hand,
refers to techniques you can employ outside of your
web pages, after they have gone live. This practice is
generally concerned with increasing your l.ink
popularity. With a high link popularity comes a high
page rank. And with a high page rank comes a better
chance of landing on the first page of relevant search
engine results.
3. Article marketing. Submitting articles to as many
article directories as possible is considered by many
as the premiere internet marketing strategy. With
every article you will submit, you are allowed to
include a resource box. This resource box should
introduce yourself as the author and should include a
link to your website. Articles are picked up by many
websites and even print publications, making you reach
a wider audience fast. Not only that, it will also
work wonders for your link popularity.
4. Forum marketing. Joining online communities
relevant to the subject of your website is also a
great way to get traffic. With your account, you are
allowed a signature box where you can include your
website’s URL. This signature box will appear in every
post you will make.
5. Blog and ping. Maintaining a blog and updating it
regularly is a great way to add some direct and
indirect traffic to your main website. Blogs have
their own communities, and because they are excellent
and simplified content management systems by
themselves, they place highly in search engine
results. Having your URL appear on the entries will
give a boost to your link popularity as well as your
page rank. Ping after every entry you publish to have
faster results. Simply use the free tool over at
www.pingomatic.com .
6. Blog and tag. Pinging isn’t the only way to
maximize your blogging strategy. Nowadays, user-drive
categorization systems are the norm. Head over at
www.technorati.com and categorize your blog under the
appropriate “tag.”
7. Press releases. Writing a press release and
submitting the same to the many press wires online,
such as www.prweb.com , is another excellent strategy
to use. Submit a press release announcing the
publication of your website or any other campaigns you
may initiate and you’d be able to garner traffic from
both the World Wide Web and the real world!
8. Offline marketing. The strategy that is least
resorted to, but one of the most efficient, is offline
marketing. You can advertise your website in
newspapers, magazines, bumper stickers, t-shirts and
the like. This will increase awareness for your
website and result in a lot of visitors gracing your
web pages.
Sunday, May 18, 2008
Make Money With Adsense?
In the Fact number 1: Kids in high school are making thousands of dollars every month with Adsense.
In the Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing Adsense ads on their web site or blog.
These are just some of the “super Adsense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting Adsense sites.
Anyone, any age and gender can become money generating Adsense publishers as long as they what it takes. How does one go about this Internet advertising?
Writing articles for Adsense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.
This is one of the many reasons why writing original quality content articles is now the latest in marketing buzz. Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals. Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.
So why don’t all these web site owners write and submit their own articles if that is what is important?
The simple and understandable answer is that it takes time to write articles, submit them and get targeted traffic to their websites. That is why they get the services of those who can spares sometime to write the articles that would cater to their site purpose but still turn out as a good quality and unique piece of work.
To get into the Adsense marketing business and start earning some good cash, ask yourself. Did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners that wants to make money online and doing it at home.
With the boom in the Adsense market comes the need for sites to want fresh, quality and original keyword rich content. This way, web site owners can have a steady supply of articles with the proper keywords that they relate to their site contents. The result of this is seen in the sites page rank when indexed by the search engines. Which, in turn, gets moreAdsense ads to show above, below or next to the article on their website with targeted traffic.
What do people have to do?
Write quality and original content, keyword or phrase rich articles with links to your website in the resource box. Then build a website or web page with targeted keyword or phrase rich original content for the targeted traffic that originates from the articles you wrote. Finally, you will have a Google Adsense ads that are targeted to your keyword or phrase rich original content site where visitors will get to visit when they come looking for information.
A win-win situation if you think more about it. A favor for persons looking for quality content and information. For the persons writing the original content articles. And the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.
So who else wants to start earning money with Adsense. You. Everyone. Anybody. Internet marketing has many opportunities wide open for this people. Writing articles and using Adsense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.
Better not be left behind the many making millions already.
In the Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing Adsense ads on their web site or blog.
These are just some of the “super Adsense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting Adsense sites.
Anyone, any age and gender can become money generating Adsense publishers as long as they what it takes. How does one go about this Internet advertising?
Writing articles for Adsense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.
This is one of the many reasons why writing original quality content articles is now the latest in marketing buzz. Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals. Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.
So why don’t all these web site owners write and submit their own articles if that is what is important?
The simple and understandable answer is that it takes time to write articles, submit them and get targeted traffic to their websites. That is why they get the services of those who can spares sometime to write the articles that would cater to their site purpose but still turn out as a good quality and unique piece of work.
To get into the Adsense marketing business and start earning some good cash, ask yourself. Did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners that wants to make money online and doing it at home.
With the boom in the Adsense market comes the need for sites to want fresh, quality and original keyword rich content. This way, web site owners can have a steady supply of articles with the proper keywords that they relate to their site contents. The result of this is seen in the sites page rank when indexed by the search engines. Which, in turn, gets moreAdsense ads to show above, below or next to the article on their website with targeted traffic.
What do people have to do?
Write quality and original content, keyword or phrase rich articles with links to your website in the resource box. Then build a website or web page with targeted keyword or phrase rich original content for the targeted traffic that originates from the articles you wrote. Finally, you will have a Google Adsense ads that are targeted to your keyword or phrase rich original content site where visitors will get to visit when they come looking for information.
A win-win situation if you think more about it. A favor for persons looking for quality content and information. For the persons writing the original content articles. And the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.
So who else wants to start earning money with Adsense. You. Everyone. Anybody. Internet marketing has many opportunities wide open for this people. Writing articles and using Adsense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.
Better not be left behind the many making millions already.
Google Adsense - The Easiest To Make Money Online?
For the last couple of months, Google Adsense has dominated forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google Adsense have already dominated the internet marketing business and is now considered the easiest way to making money online.
The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits.
With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit.
For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people’s services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.
There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense.
1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.
2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.
With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image.
The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more time in their Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning.
The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem “useless”.
With Google Adsense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Adsense in the process. If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Adsense.
For now, however, Google Adsense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to be spammed and even terminated.
The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits.
With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit.
For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people’s services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.
There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense.
1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.
2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.
With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image.
The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more time in their Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning.
The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem “useless”.
With Google Adsense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Adsense in the process. If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Adsense.
For now, however, Google Adsense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to be spammed and even terminated.
Saturday, May 17, 2008
HOW TO PROMOTE YOUR MUSIC
Years ago it seemed that the only way to make it big in the music world was by being signed by a major record label. Of course no one is disputing that this approach can indeed launch a successful singing career but it’s no longer the only way to make it big as a musician. If you are a budding singer, songwriter or musician there is a lot you can do to ensure your future success. If you want to know how to promote your music so that you get the most exposure possible, look to the Internet.
Anyone who has a profile on one of the social networking sites, like MySpace or Facebook is likely already aware of the fact that there are some fantastic musicians hanging out on there. MySpace is really the place you need to be if you want to know how to promote your music online. You can create a full profile, upload your music and start inviting friends. One quick glance at some of the musician profiles on MySpace reveals thousands of friends. Many of these people are listening to this music and in some cases people who started their recording careers on MySpace are being offered recording deals.
Having your own website is also one of the best ways to get your music heard. By setting up a website you are going to have the ability to showcase your work. You can add musician or band profiles, clips of music and even a music video if you’ve had the benefit of making one. You can hire a web designer to create a site that reflects the feel of your music. When you are thinking about how to promote your music online, don’t forget this important step.
No one will come to your website though if you just set it up and leave it there. You need to get the traffic to the site so people will sit up and take notice of how great your band is. This can be accomplished in several ways including posting on music related forums, linking to other music sites and submitting the site to search engines. If you are more concerned with writing and recording music than worrying about the website, hire someone to do it for you. The minimal investment you’ll make will be well worth the additional traffic to your website and resulting interest in your music.
The Internet really does offer unlimited possibilities for people who want to have their songs heard. You just need to think about how to promote your music online so that the people who will potentially enjoy it will actually get a chance to hear it.
Anyone who has a profile on one of the social networking sites, like MySpace or Facebook is likely already aware of the fact that there are some fantastic musicians hanging out on there. MySpace is really the place you need to be if you want to know how to promote your music online. You can create a full profile, upload your music and start inviting friends. One quick glance at some of the musician profiles on MySpace reveals thousands of friends. Many of these people are listening to this music and in some cases people who started their recording careers on MySpace are being offered recording deals.
Having your own website is also one of the best ways to get your music heard. By setting up a website you are going to have the ability to showcase your work. You can add musician or band profiles, clips of music and even a music video if you’ve had the benefit of making one. You can hire a web designer to create a site that reflects the feel of your music. When you are thinking about how to promote your music online, don’t forget this important step.
No one will come to your website though if you just set it up and leave it there. You need to get the traffic to the site so people will sit up and take notice of how great your band is. This can be accomplished in several ways including posting on music related forums, linking to other music sites and submitting the site to search engines. If you are more concerned with writing and recording music than worrying about the website, hire someone to do it for you. The minimal investment you’ll make will be well worth the additional traffic to your website and resulting interest in your music.
The Internet really does offer unlimited possibilities for people who want to have their songs heard. You just need to think about how to promote your music online so that the people who will potentially enjoy it will actually get a chance to hear it.
Get Your Free Career Assessment Test
When you're still in school and living with the folks, you naturally don't think much about careers and the future. Okay, maybe you ponder the future, but probably without financial worries. Regardless of how you think and dream, nothing truly prepares you for what the world has in store. Once you enter college or the workforce, it can be more than a little difficult to pinpoint that field of employment you truly enjoy. Hey, no worries! While life can be tricky and tough at times, there are remedies for issues that involve employment and future career paths. Take the career assessment test for example. Anyone can take one of these to learn more about their strengths and weaknesses. In fact, this is a great way to find out what job field you'll enjoy.
The web is one of your greatest allies in this day and age. There is just so much great information and assistance at your disposal when you have a computer with Internet access. For example, you can hop online and check out websites such as careerexplorer.net, questcareer.com and careerpath.com. Each of these websites offer career assessment testing to assist you with finding and choosing a job that not only suits your interests, but your strong points as well. Simply heading off to college doesn't always do the trick. Sure, you can select a major, get great marks and graduate; but the real question is; will you enjoy the career path you're headed down? It's sadly tough to say. I've definitely known folks who didn't. Suddenly they have a degree, but no drive to do the work they studied for. They should have taken a free career assessment test in college.
After you complete high school or in your first couple years of college, it's wise to indulge in a career assessment test of some sort. More than likely you can take one of these free of charge in your school. Just head over to the career center located at your university or community college and ask about career assessment tests. These can naturally help you choose your major and better prepare for the real world that lies in the near distance. Remember, it's better to take the test before you acquire the college degree.
The web is one of your greatest allies in this day and age. There is just so much great information and assistance at your disposal when you have a computer with Internet access. For example, you can hop online and check out websites such as careerexplorer.net, questcareer.com and careerpath.com. Each of these websites offer career assessment testing to assist you with finding and choosing a job that not only suits your interests, but your strong points as well. Simply heading off to college doesn't always do the trick. Sure, you can select a major, get great marks and graduate; but the real question is; will you enjoy the career path you're headed down? It's sadly tough to say. I've definitely known folks who didn't. Suddenly they have a degree, but no drive to do the work they studied for. They should have taken a free career assessment test in college.
After you complete high school or in your first couple years of college, it's wise to indulge in a career assessment test of some sort. More than likely you can take one of these free of charge in your school. Just head over to the career center located at your university or community college and ask about career assessment tests. These can naturally help you choose your major and better prepare for the real world that lies in the near distance. Remember, it's better to take the test before you acquire the college degree.
Where To Find Absolutely Free People Search
Losing touch with someone is never easy, though it happens all of the time. We usually don’t mean for it to happen, and it happens before we know it. It used to be very hard to find someone once they have gone and disappeared, but today, there are many great ways to find someone who may have otherwise been lost to us forever. One of the first things anyone should do when searching is to look around for absolutely free people search to see what comes up. These are everywhere online, but they are not all created equal.
You may find it very hard to find a good absolutely free people search simply because it often takes times and money to compile the information that you seek. There are some simple ones that can give you information, but only if that information was included in some sort of free public directory like the phone book, or an online white pages or email listing site. The people search that is absolutely free is going to have some of the same stuff you can find elsewhere with a little searching.
For the most part, you won’t be able to use the absolutely free people search to find someone who is hard to find. Those people are the ones who have moved around a lot and prefer to have unlisted numbers. They may not spend any time online either. That means, of course, that their information is going to take time and money to find, and you are going to have to pay if you want someone to get it for you. How much you want to pay, or if you want to pay at all, will depend on how badly you want to find someone and how long you are willing to search.
When searching, however, you should always try to find a good absolutely free people search first. If you can find what you need for free, there is no need to pay for it from someone else. You may have to search for something to find people for free much longer than you have to do the actual search by name. There are many sites out there, and each has something different to offer. You may find a few good absolutely free people search sites, and many more that aren’t worth much. Go into your search knowing it might take some time and you won’t feel so frustrated about the endeavor.
You may find it very hard to find a good absolutely free people search simply because it often takes times and money to compile the information that you seek. There are some simple ones that can give you information, but only if that information was included in some sort of free public directory like the phone book, or an online white pages or email listing site. The people search that is absolutely free is going to have some of the same stuff you can find elsewhere with a little searching.
For the most part, you won’t be able to use the absolutely free people search to find someone who is hard to find. Those people are the ones who have moved around a lot and prefer to have unlisted numbers. They may not spend any time online either. That means, of course, that their information is going to take time and money to find, and you are going to have to pay if you want someone to get it for you. How much you want to pay, or if you want to pay at all, will depend on how badly you want to find someone and how long you are willing to search.
When searching, however, you should always try to find a good absolutely free people search first. If you can find what you need for free, there is no need to pay for it from someone else. You may have to search for something to find people for free much longer than you have to do the actual search by name. There are many sites out there, and each has something different to offer. You may find a few good absolutely free people search sites, and many more that aren’t worth much. Go into your search knowing it might take some time and you won’t feel so frustrated about the endeavor.
Friday, April 25, 2008
BOOST YOUR WEB..........................(2)
Keyword research software and how it can help you
Web CEO offers you an excellent Free SEO Toolkit with an in-built keyword research software. Our Keyword Tool will spy the competitors' pages to find out what keywords or phrases they use to gain top positions; it also can use our proprietary keyword database of real searches to get valuable suggestions. At this point, you will see how competitive each search term is, and how often it is used by the searchers. Our keyword research software will also calculate the so-called KEI (keyword effectiveness index) from these two figures, so that you can quickly sort the keywords by this parameter and see which terms have the best demand-to-competition ratio!
But your research only begins with these simple numbers. The next step will be to research your top 10 competitors for each keyword, and see where the competition is weakest. For instance, if the keyword "digital camera" or similar takes you to compete with monsters like eBay and Amazon and the like, you will probably want to switch to another one where the competitors are more vulnerable in terms of search engine optimization.
At this step, Web CEO keyword research tool gives you the following possibilities:
- a window into the real-time search results of each search engine for the given term;
- the possibility to switch from one keyword to another and fetch the corresponding search results - with a single mouse click;
- real-time calculation of Google PageRank inserted above each competitor (regardless of the search engine you investigate right now) so you can quickly see the PRs of the top-10 sites.
That said, a keyword research tool like Web CEO already gives you the competitive edge: not only you can spy your competitors and top sites for keywords they're using - you can find and research your own terms and predict how well this or that one will work for your site.
But the real fun begins in the 4th tab of Web CEO Keyword Tool. Web CEO will research each keyword's competition as thoroughly as you'd probably never expect from software. When it comes to SEO (Search Engine Optimization), the keyword competition becomes a complex measure of the leaders' strength that consists of their link popularity, Google PageRank and Search Volume, Alexa Traffic Rank, overall number of pages that have included that key phrase in their TITLE tags, prices that the leaders pay to stay in the top of the paid search results etc., etc. Web CEO will quickly return all this data to you in one convenient table, allowing you to reshuffle keywords according to any parameter, finally discovering those special "money terms".
Note: the fourth step of the keyword research tool is available in the paid (SmallBiz and Professional) versions of Web CEO.
BOOST YOUR WEB..........................(1)
In the beginning was the Keyword
Keyword research is the first thing you start thinking about when considering traffic from search engines. You don't? Well, you should. Keyword research must precede any serious search engine optimization work. This fact becomes obvious when you dive in: you can't take the first keyword that occurs to you in connection with your business, and optimize the Web pages accordingly. Imagine for a moment that you want to start selling Web hosting services, and optimize your pages for "Web hosting service" or just "Web hosting", without any prior keyword research. You will hardly receive any traffic from the search engines, taking into consideration that the competition for this keyword is monstrous and your new page has no chance to appear among the top 30. After you learn this lesson, you'll probably want to re-optimize your site for a less competitive keyword like "MyBestCompany Web Hosting", where "MyBestCompany" refers to your company name and the competition is now dead because no one else has yet had a chance to include your company name into their website (and, moreover - in title). Again, you receive no traffic: since your business is new to the Web, no one has ever heard of it and no one types your company name in the search engines to find you, except probably yourself, your friends, family and colleagues who are curious because yesterday you told them you've just opened.
Failing to spot which keywords will bring good volume of targeted visitors may definitely have far-reaching effect on your business. Having learned that lesson, you are on the right way now - looking for a decent keyword research software that will tell you which terms are both moderately competitive and frequently used by your prospects to find the goods or services they need.
Friday, April 18, 2008
Blog List, Scheduled Post Publishing on Blogger in draft
Have you tried out Blogger in draft, Blogger’s experimental features site, recently? Blogger in draft is a version of Blogger with features we’re trying out before we “publish” them to everybody on the main site. (See our original announcement: “Blogger... in draft.”)
If you’re feeling adventurous, all you need to do to try it out is log in to
Our two latest features, which you can try out now on
We have other page elements on draft, too:
If you’re feeling adventurous, all you need to do to try it out is log in to
draft.blogger.com instead of www.blogger.com. If you see the blueprint logo then you’re in the right place.Our two latest features, which you can try out now on
draft.blogger.com, are:- Scheduled Post Publishing If you write a post on Blogger in draft and set the post’s date and time to some time in the future, we’ll schedule the post to appear on your blog at that time, and not before.
- Blog List Add a blogroll to your blog’s sidebar. The Blog List is powered by Google Reader, so it can show when each blog was last updated and even include post titles and snippets.
We have other page elements on draft, too:
- Help your readers subscribe to your blog in their favorite feed reader with the Feed Subscription page element.
- Add any of the thousands of Google Gadgets to your blog’s sidebar with our Google Gadget support.
- Search over your blog, your Link Lists, or all the pages you’ve ever linked to with the Search Box.
Announcing Google Weblogs (beta)
Today we’d like to offer you a sneak peek at an exciting new product we’ve been working on: Google Weblogs.
Since Google bought Pyra Labs in 2002, we’ve been dreaming, planning, and implementing the next revolution in personal publishing: Google Weblogs.
Google Weblogs, or “GWeblogs,” or “Gblogs,” which will launch later this year in a public beta, is the next revolution in personal publishing. Here’s what you can expect:
Since Google bought Pyra Labs in 2002, we’ve been dreaming, planning, and implementing the next revolution in personal publishing: Google Weblogs.
Google Weblogs, or “GWeblogs,” or “Gblogs,” which will launch later this year in a public beta, is the next revolution in personal publishing. Here’s what you can expect:- Don’t limit yourself to “reverse chronological” publishing. Our advanced Google algorithms put your best content at the top of your blog. Even if your later work goes downhill your previous posts will still shine.
- No more template languages to mess with or sidebars to get right. Our advanced Google algorithms automatically populate your blog’s sidebar with the most relevant possible content.
- Stop worrying about your PageRank or your search engine optimization. Post directly into Google search results for maximum visibility.
- Save your readers time and effort. We’ll automatically extract the most relevant sentence from your post for the index page, along with any necessary ellipsis. We'll also put some words in bold!
- Your blog’s header will stay fresh with new images from our team of artists, each and every anniversary of a scientific achievement.
- Unsure of what to post about? Just click “I’m Feeling Lucky” and we’ll “take care” of the rest!
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