BOOST YOUR WEB..........................(2)

Keyword research software and how it can help you

Web CEO offers you an excellent Free SEO Toolkit with an in-built keyword research software. Our Keyword Tool will spy the competitors' pages to find out what keywords or phrases they use to gain top positions; it also can use our proprietary keyword database of real searches to get valuable suggestions. At this point, you will see how competitive each search term is, and how often it is used by the searchers. Our keyword research software will also calculate the so-called KEI (keyword effectiveness index) from these two figures, so that you can quickly sort the keywords by this parameter and see which terms have the best demand-to-competition ratio!

But your research only begins with these simple numbers. The next step will be to research your top 10 competitors for each keyword, and see where the competition is weakest. For instance, if the keyword "digital camera" or similar takes you to compete with monsters like eBay and Amazon and the like, you will probably want to switch to another one where the competitors are more vulnerable in terms of search engine optimization.

At this step, Web CEO keyword research tool gives you the following possibilities:

• a window into the real-time search results of each search engine for the given term;
• the possibility to switch from one keyword to another and fetch the corresponding search results - with a single mouse click;
• real-time calculation of Google PageRank inserted above each competitor (regardless of the search engine you investigate right now) so you can quickly see the PRs of the top-10 sites.

That said, a keyword research tool like Web CEO already gives you the competitive edge: not only you can spy your competitors and top sites for keywords they're using - you can find and research your own terms and predict how well this or that one will work for your site.

But the real fun begins in the 4th tab of Web CEO Keyword Tool. Web CEO will research each keyword's competition as thoroughly as you'd probably never expect from software. When it comes to SEO (Search Engine Optimization), the keyword competition becomes a complex measure of the leaders' strength that consists of their link popularity, Google PageRank and Search Volume, Alexa Traffic Rank, overall number of pages that have included that key phrase in their TITLE tags, prices that the leaders pay to stay in the top of the paid search results etc., etc. Web CEO will quickly return all this data to you in one convenient table, allowing you to reshuffle keywords according to any parameter, finally discovering those special "money terms".

Note: the fourth step of the keyword research tool is available in the paid (SmallBiz and Professional) versions of Web CEO.

BOOST YOUR WEB..........................(1)

In the beginning was the Keyword

Keyword research is the first thing you start thinking about when considering traffic from search engines. You don't? Well, you should. Keyword research must precede any serious search engine optimization work. This fact becomes obvious when you dive in: you can't take the first keyword that occurs to you in connection with your business, and optimize the Web pages accordingly. Imagine for a moment that you want to start selling Web hosting services, and optimize your pages for "Web hosting service" or just "Web hosting", without any prior keyword research. You will hardly receive any traffic from the search engines, taking into consideration that the competition for this keyword is monstrous and your new page has no chance to appear among the top 30. After you learn this lesson, you'll probably want to re-optimize your site for a less competitive keyword like "MyBestCompany Web Hosting", where "MyBestCompany" refers to your company name and the competition is now dead because no one else has yet had a chance to include your company name into their website (and, moreover - in title). Again, you receive no traffic: since your business is new to the Web, no one has ever heard of it and no one types your company name in the search engines to find you, except probably yourself, your friends, family and colleagues who are curious because yesterday you told them you've just opened.

Failing to spot which keywords will bring good volume of targeted visitors may definitely have far-reaching effect on your business. Having learned that lesson, you are on the right way now - looking for a decent keyword research software that will tell you which terms are both moderately competitive and frequently used by your prospects to find the goods or services they need.

Blog List, Scheduled Post Publishing on Blogger in draft

Have you tried out Blogger in draft, Blogger’s experimental features site, recently? Blogger in draft is a version of Blogger with features we’re trying out before we “publish” them to everybody on the main site. (See our original announcement: “Blogger... in draft.”)

If you’re feeling adventurous, all you need to do to try it out is log in to draft.blogger.com instead of www.blogger.com. If you see the blueprint logo then you’re in the right place.

Our two latest features, which you can try out now on draft.blogger.com, are:

• Scheduled Post Publishing If you write a post on Blogger in draft and set the post’s date and time to some time in the future, we’ll schedule the post to appear on your blog at that time, and not before.
• Blog List Add a blogroll to your blog’s sidebar. The Blog List is powered by Google Reader, so it can show when each blog was last updated and even include post titles and snippets.
  

Keep in mind these features are still being worked on, and let us know if you find any problems.

We have other page elements on draft, too:

• Help your readers subscribe to your blog in their favorite feed reader with the Feed Subscription page element.
  
• Add any of the thousands of Google Gadgets to your blog’s sidebar with our Google Gadget support.
• Search over your blog, your Link Lists, or all the pages you’ve ever linked to with the Search Box.

We post the latest news about Blogger in draft to the Blogger in draft blog. Stop by often and write comments about how the draft features are working for you.

Announcing Google Weblogs (beta)

Today we’d like to offer you a sneak peek at an exciting new product we’ve been working on: Google Weblogs.

Since Google bought Pyra Labs in 2002, we’ve been dreaming, planning, and implementing the next revolution in personal publishing: Google Weblogs.

Google Weblogs, or “GWeblogs,” or “Gblogs,” which will launch later this year in a public beta, is the next revolution in personal publishing. Here’s what you can expect:

• Don’t limit yourself to “reverse chronological” publishing. Our advanced Google algorithms put your best content at the top of your blog. Even if your later work goes downhill your previous posts will still shine.
• No more template languages to mess with or sidebars to get right. Our advanced Google algorithms automatically populate your blog’s sidebar with the most relevant possible content.
• Stop worrying about your PageRank or your search engine optimization. Post directly into Google search results for maximum visibility.
• Save your readers time and effort. We’ll automatically extract the most relevant sentence from your post for the index page, along with any necessary ellipsis. We'll also put some words in bold!
• Your blog’s header will stay fresh with new images from our team of artists, each and every anniversary of a scientific achievement.
• Unsure of what to post about? Just click “I’m Feeling Lucky” and we’ll “take care” of the rest!
  

Excited? So are we! Take a look at this sneak peek of Blogger Buzz, powered by Google Weblogs.